Raise the bar for your customers with great E-commerce Website Design
Our Montreal eCommerce website designs are focused on providing the user with clear messaging and strong calls-to-action to push them to take action. We check all the fundamentals before final delivery: user interfaces are intuitively designed, pages load quickly & checkout is a breeze.
Every eCommerce website we create, every element and feature developed for our clients, is not only be stunning – it also has a purpose. We always view eCommerce website design from a creative and strategic perspective.
Essential Features of an Ecommerce Website
How do you design an eCommerce website that is custom tailored to your business goals? See below for an overview of steps from start to launch.
How to build a successful eCommerce website design
Build brand loyalty
Look for opportunities to bring users back to your eCommerce website design whenever possible.
Most people shop online by visiting a number of different websites when searching for a particular product. Ideally, the more times a user visits your eCommerce website, the more likely they are to make a purchase. A great way to bring users back to your website is with timely emails that go out announcing the arrival of new products or seasonal sales. By doing this, you’re not only servicing their needs, but showing them that you care about their experience beyond selling them a product. Furthermore, you also have their contact information for future email campaigns.
Set clear goals on every page
Every page of your eCommerce website should have a defined purpose.
For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts users might have and convince them to make a purchase. Your shopping cart page should simplify the checkout process and have a feature like a follow-up email that reassures shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages that you’ll have on your eCommerce website design.
A hassle-free checkout process
Create a checkout process that makes it effortless for your visitors to purchase your products.
It has been proven that the more cluttered and complicated an online checkout page becomes, the more likely a customer who was willing to make purchase will just exit your site instead. On top of maintaining a simplified checkout process, you should make your customers clearly aware of extra costs such as flat, expensive shipping rates. Finally, display trust symbols like an “https” or green padlock next to your eCommerce website name in order to indicate that your checkout process has been verified and is secure when shopping online.
Be up 100% of the time
An eCommerce website design is only helpful if it is functioning correctly.
Make sure that your hosting plan is reliable and that it has the ability to handle any future needs your website might have. Your hosting plan should grow as your business and orders grow, and if your plan is lagging behind and delaying your shipping or curtailing potential sales, you need to upgrade immediately. Being negligent on a hosting plan that is not suitable to handle the amount of orders coming in will negatively affect your reputation and lead to decreased sales figures.