Raise the bar for your customers with great E-commerce Website Design
Our Montreal eCommerce website designs are focused on providing the user with clear messaging and strong calls-to-action to push them to take action. We check all the fundamentals before final delivery: user interfaces are intuitively designed, pages load quickly & checkout is a breeze.
Every eCommerce website we create, every element and feature developed for our clients, is not only be stunning – it also has a purpose. We always view eCommerce website design from a creative and strategic perspective.
Essential Features of an Ecommerce Website
How do you design an eCommerce website that is custom tailored to your business goals? See below for an overview of steps from start to launch.
Give users the flexibility to search for the products that they’re interested in.
If the search bar suggests results, that will help you sell more by sending traffic to those specific products or categories. Don’t forget to highlight certain promotions as well on seasonal holidays, which can push traffic to specific parts of your website.
Showing users related products that compliment or are similar to the product page they’re viewing is a great way to increase your bottom line. Using this type of feature can influence users to spend more time and money on your eCommerce website design by showing them products that are like the ones they’ve expressed interested in as opposed to just a random of assortment of products from your website.
Furthermore, implementing social media share features on your product pages is a great way to get products that are relevant to your customers’ interests on their radar for the first time. Although users can always do this manually, having social share buttons dramatically increases the chances that someone will share a product with their social networks.
Allowing your users to customize their browsing experience on your eCommerce website by giving them the ability to filter through your category pages based on prices, popularity, and more is an essential tool for any website to have.
Customers don’t enjoy clicking through endless pages of products, so having a “View All” option is also a good idea to make things easier. To help customers that are interested in a product on a category page, use a quick preview feature to help your customers decide if they want the product without having to click through to the actual product page.
It is very important to provide all of your product information, including extensive details about each of your products in a clean, concise, manner. If a customer cannot find all the product information they are looking for on your eCommerce website design, they may feel too uncertain to complete their purchase.
When products, sizes, or colors do happen to go out of stock, allow customers to sign up to be notified of when the product they were looking for becomes available. This way they are less likely to go to your competitors & it shows that you care about serving their needs.
When a visitor adds an item to their shopping cart, make sure to display the cart on the page in a small window that dynamically populates with the product(s) the customer is adding. This way the user experience on your eCommerce website is smooth and the customer is assured that their goods have been added to the cart.
Sometimes, visitors may add a number of items to their shopping cart without having the intention of actually completing their purchase. Rather than forcing your customers to make the choice between deleting a product from your cart or buying it, allow them to ‘save it for later’ instead.
It’s essential for any successful eCommerce website design to avoid using a single or flat rate for shipping. Different customers will want different shipping mods – some want their products to arrive immediately and others are fine with paying less for slower shipping.
Since the checkout process is a significant investment of time and effort, allow customers to calculate the shipping costs directly from their shopping carts before they start going through the checkout process.
Clicking the final “submit payment” button for many customers can be a very stressful moment. Calm their nerves by not only displaying a payment confirmation page, but also by sending them an email confirming receipt of their payment.
Provide your customers with tracking information once their order has shipped as well, so that they can feel at ease through the final step of the transaction.
How to build a successful eCommerce website design
Build brand loyalty
Look for opportunities to bring users back to your eCommerce website design whenever possible.
Most people shop online by visiting a number of different websites when searching for a particular product. Ideally, the more times a user visits your eCommerce website, the more likely they are to make a purchase. A great way to bring users back to your website is with timely emails that go out announcing the arrival of new products or seasonal sales. By doing this, you’re not only servicing their needs, but showing them that you care about their experience beyond selling them a product. Furthermore, you also have their contact information for future email campaigns.
Set clear goals on every page
Every page of your eCommerce website should have a defined purpose.
For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts users might have and convince them to make a purchase. Your shopping cart page should simplify the checkout process and have a feature like a follow-up email that reassures shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages that you’ll have on your eCommerce website design.
A hassle-free checkout process
Create a checkout process that makes it effortless for your visitors to purchase your products.
It has been proven that the more cluttered and complicated an online checkout page becomes, the more likely a customer who was willing to make purchase will just exit your site instead. On top of maintaining a simplified checkout process, you should make your customers clearly aware of extra costs such as flat, expensive shipping rates. Finally, display trust symbols like an “https” or green padlock next to your eCommerce website name in order to indicate that your checkout process has been verified and is secure when shopping online.
Be up 100% of the time
An eCommerce website design is only helpful if it is functioning correctly.
Make sure that your hosting plan is reliable and that it has the ability to handle any future needs your website might have. Your hosting plan should grow as your business and orders grow, and if your plan is lagging behind and delaying your shipping or curtailing potential sales, you need to upgrade immediately. Being negligent on a hosting plan that is not suitable to handle the amount of orders coming in will negatively affect your reputation and lead to decreased sales figures.