What’s better than a digital advertising agency that maximizes your ROI? Working with an agency with multiple Google certifications
Reach the right audience, at the right time, on the right platform through a performing PPC & digital advertising strategy. Our pay-per-click marketing strategies are designed for our clients to experience an increase in qualified traffic while also seeing higher conversions and conversion rates.
Enhanced Targeting Paid Digital Advertising Process
Another great advantage of PPC & digital advertising is the flexibility it offers in terms of delivery. There are a number of PPC & digital advertisingtechniques you can use to create an audience that is most likely to be your target audience.
Keys to a successful PPC & digital advertising agency Campaign
Selection Of The Proper Keywords
The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are sent directly to a page where that purchase can be facilitated.
Landing Page Creation and Optimization
Each landing page should be tailored to your unique products or services, and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign.
Ongoing Analysis
Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and optimize your campaigns based on those findings on a regular basis.
Keyword Targeting
We use keywords designed to direct visitors who are likely to be interested in your products and services. Nothing angers a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor leaves immediately, you’ve still paid for the click.
Geographical Targeting
If you are only looking to attract customers in your business area, you can specify that your ad run only on results geared to your neighborhood, your city or your state (i.e. Montreal Dentist, Laval Car Dealership).
Timing
Pay-Per-Click, also known as PPC campaigns allows you to deliver ads at peak times for finding your potential leads & customers. By using tools such as Google Analytics, you can find out when is the best time to display your ads to your future customers.