Paid Digital Advertising

What’s better than a digital advertising agency that maximizes your ROI? Working with an agency with multiple Google certifications

Reach the right audience, at the right time, on the right platform through a performing PPC & digital advertising strategy. Our pay-per-click marketing strategies are designed for our clients to experience an increase in qualified traffic while also seeing higher conversions and conversion rates.

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Enhanced Targeting Paid Digital Advertising Process

Another great advantage of PPC & digital advertising is the flexibility it offers in terms of delivery. There are a number of PPC & digital advertisingtechniques you can use to create an audience that is most likely to be your target audience.

1. Discovery

As a digital advertising agency, we learn about your business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to properly complete the discovery process

Paid Media Audit

Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics

Keyword Research

Define target keywords based on business goals outlined in the project brief and identify opportunities from the paid media audit

Competitive Analysis

Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk

2. Strategy

Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.

Paid Media Strategy

Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance

3. Landing Page & Campaign Setup

Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.

Content Implementation

Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase

Technical Implementation

Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns

4. Optimization

Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy

Short-Term Adjustments

Change bids, ads, and landing pages based on short-term performance indicators (daily or every few days)

Campaign Adjustments

Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)

5. Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved

Keys to a successful PPC & digital advertising agency Campaign

Selection Of The Proper Keywords

The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are sent directly to a page where that purchase can be facilitated.

Landing Page Creation and Optimization

Each landing page should be tailored to your unique products or services, and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign.

Ongoing Analysis

Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and optimize your campaigns based on those findings on a regular basis.

Keyword Targeting

We use keywords designed to direct visitors who are likely to be interested in your products and services. Nothing angers a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor leaves immediately, you’ve still paid for the click.

Geographical Targeting

If you are only looking to attract customers in your business area, you can specify that your ad run only on results geared to your neighborhood, your city or your state (i.e. Montreal Dentist, Laval Car Dealership).

Timing

Pay-Per-Click, also known as PPC campaigns allows you to deliver ads at peak times for finding your potential leads & customers. By using tools such as Google Analytics, you can find out when is the best time to display your ads to your future customers.