Design trends are influenced by media, technology, the fashion industry and, lately usability. A trend emerges slowly, gradually, making its way into all design branches, and then disappears in exactly the same way. Basically a design trend’s life is no longer than one or two years. Design in 2017 will continue the trends that materialized in 2016 while adding some new influences, but the feeling is well known and familiar and you may have seen it in the past couple of years. The main influencer remains Google’s Material Design, that suffers a few changes.
1. Custom Graphics and Illustrations
Stock photos are still pretty popular, but there has been a new trend growing significantly in 2016 that will increase in 2017: the use of custom made graphics and illustrations. If you want a unique looking website that any visitor will remember, contact a digital designer. So, less stock and more original, unique images.
Check out the artist: Margarita Mar
2. Creative Use of Neutral Space and Grid
In previous years web design had been adapted to organized columns and grids, but in 2016 we saw a considerable shift towards irregular layers and ultra-modern design.
Websites are now starting to tell stories to convince customers to remain on the page. People tend to retain more from stories than they do from reading plain information.
4. Split Content
Split content is becoming popular in responsive web design and it splits the screen in two or more parts. A split-screen website will show the viewer several equally important messages on a single page. This trend is rising since late 2015, but in 2017 it will grow further and is likely to be encountered on many websites.
5. Videos Everywhere
Video content has increased in the last year and people are demanding high quality videos that tell a story. The video showed on the website can be short and broadcast in a loop, showing a product or a large scale cinematographic project that will keep the viewer interested in the story.
6. Tiny Design Details
The focus on details is really important this year. From minor details like navigation dots to corner logos, focus on the small details to get the job done.
See the artist: Konstantin Zhenchur