6 More Graphic Design Trends of 2017


Design trends are influenced by media, technology, the fashion industry and, lately usability. A trend emerges slowly, gradually, making its way into all design branches, and then disappears in exactly the same way. Basically a design trend’s life is no longer than one or two years. Design in 2017 will continue the trends that materialized in 2016 while adding some new influences, but the feeling is well known and familiar and you may have seen it in the past  couple of years. The main influencer remains Google’s Material Design, that suffers a few changes.

1. Custom Graphics and Illustrations

Stock photos are still pretty popular, but there has been a new trend growing significantly in 2016 that will increase in 2017: the use of custom made graphics and illustrations. If you want a unique looking website that any visitor will remember, contact a digital designer. So, less stock and more original, unique images.


Check out the artist: Margarita Mar

2. Creative Use of Neutral Space and Grid

In previous years  web design had been  adapted to organized columns and grids, but in 2016  we saw a considerable shift towards irregular layers and ultra-modern design.

3. Storytelling

Websites are now starting to tell stories to convince customers to remain on the page. People tend to retain more from stories than they do from reading plain information.

4. Split Content

Split content is becoming popular in responsive web design and it splits the screen in two or more parts. A split-screen website will show the viewer several equally important messages on a single page. This trend is rising since late 2015, but in 2017 it will  grow further and is likely to be encountered on many websites.

5. Videos Everywhere

Video content has increased in the last year and people are demanding high quality videos that tell a story. The video showed on the website can be short and broadcast in a loop, showing a product or a large scale cinematographic project that will keep the viewer interested in the story.


Project: Hillsong
Author: Ruslan Siiz

6. Tiny Design Details

The focus on details is really important this year. From minor details like navigation dots to corner logos, focus on the small details to get the job done.


Project: Barometa – Next-generation Job Platform
Author: Netguru TeamŁukasz Pachytel


See the artist: Konstantin Zhenchur


AGS (Agence Green Star) is a Montreal web design and graphic design company that has provided services to several brands in Canada, Africa, USA and Europe. The agency’s keen eye for detail, impeccable work ethic and ability to create on a variety of mediums has made it the go-to resource for design.